Eliminate Enrollment
Guesswork.
Unlock your data and better understand,connect, and convert students
XEquals is the student conversion platform, powered by our team of Xperts.
Built by and for Higher Education Marketing and Admissions teams, we seamlessly connect your digital marketing spend to your enrollment outcomes, helping you focus more of your time and budget in the right places across your recruitment funnel.
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Eliminate Guesswork
Stop wasting time, budget and energy in the wrong places by understanding and acting on what works best for your institution.
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Insights into Actions
We’ll create a connected picture of the entire journey between the first ad click through to enrollment, helping you get more out of your funnel.
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Seamless
IntegrationBreak down silos by connecting all the systems you’re currently using, including Slate, Dynamics 365 and all your digital advertising channels.
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Built by you, for you
Specifically built for the Higher Education sector, we have years of data, knowledge and Xpertise to help you reach your enrollment goals.

We are a Slate Platinum Preferred Partner
XEquals and Slate customers can seamlessly integrate their data between the two platforms, enabling universities to access a more unified and streamlined platform that will help them to better connect with prospective students, streamline the conversion process, and drive better enrollment outcomes.
Our platform contains two powerful products that you (and your agency) can access, but are all proactively maintained by our Xperts.
Get complete clarity on your recruitment funnel and reduce cost of acquisition by up to 50%
- Supercharge your CRM (adding unique features and functionality)
- Connect your digital marketing spend to your enrollment
- Identify and remove bottlenecks
Don’t let your perfect prospects slip through the net.
Increase inquiries by up to 5x with our:
- Next generation forms
- Drag and drop landing pages
- Easy-to-use pop-outs and modals
All powered by our CRO Xperts